People who are new to Google Ads think it is pretty simple. They believe they can run ads and generate revenue and leads. The truth is that if you use Google Ads correctly, you can sell a lot of products online and get traffic to your site. However, it is not that straightforward, and there are many things you have to take into account.The following are some of the benefits of using Google Ads.
Google Ads Worker Faster as Compared to SEO
The good thing about Google Ads is that it works faster as compared to search engine optimization. Both Google Ads and SEO are search engine marketing methods used to generate leads and traffic. However, a well-organized campaign is likely to work faster for a business that wants to get to the top pages of Google search. These are some of the reasons Google Ads is more effective and safer:
- Ability to focus on several keywords
- Ability to turn on and off your campaigns
- Your Ads get immediate visibility.
Increase Brand Awareness
Google Ads, in addition to boosting clicks, traffic, and conversions, you will also find it to be effective in telling potential customers about your brand. In fact, recent studies show that search ads increase brand awareness by about 7%. As far as SEO is concerned, ranking on top pages depends on a lot of things and variations.
Reach Customers through Gmail
Recently, Google integrated its ads with Gmail and made it available to advertisers. That means you can reach out to a lot of prospects through their emails. As you know, email marketing is one of the most effective marketing strategies you can rely on. The Gmail ads run on both mobiles and desktops. The fact that Gmail ads cost less than search ads, you can utilize them if you are on a budget.
You Can Measure Performance Easily
The truth is that it is quite difficult to measure the outcome of traditional advertisements such as radio, broadcast television, and newspapers. Moreover, they are quite expensive, and you cannot control the amount of money you spend on them.
Unfortunately, you cannot tell whether the source of your leads comes from these media outlets. Therefore, it becomes difficult to determine the ROI from traditional media platforms. On the other hand, Google Ads would tell you what happened with the campaign. You can easily tell who clicked on the ad and leads generated.